SFO Partnership With BAATC Airport Initiative to Combat Human Trafficking

Press Releases

January 11, 2021

CONTACT:  Doug Yakel
Public Information Officer
External Affairs Office
San Francisco International Airport

SFO Launches New Initiative to Combat Human Trafficking

– January 11, 2021 – The San Francisco International Airport (SFO) announced the launch of a new initiative to combat human trafficking, an illegal industry which often uses airports to move victims from place to place. SFO has installed placards in all airport restrooms as a way to encourage victims to seek help, underscoring “SFO is here to help.” Restrooms were chosen because they are typically one of the few airport locations where a human trafficking victim may be separated from a trafficker, providing a small window of opportunity for a victim to text or call for help.

“SFO continues to lead the way in battling human trafficking at airports,” said Airport Director Ivar C. Satero. “As the first airport in the nation to have aviation personnel undergo specialized training to better spot the signs of human trafficking, SFO recognized early on the role airports around the world can play in helping to disrupt and dismantle this heinous activity. We hope this latest initiative will raise awareness on the issue and encourage victims to seek help.”

A total of 910 placards have been affixed to the interior of every public restroom stall at SFO. The Airport worked with the San Francisco Mayor’s Office, the San Francisco Department on the Status of Women, and various Bay Area human trafficking survivor advocacy groups to develop the appropriate message and visuals for the placards. Messaging on the placards has also been translated into Spanish, Chinese, and Tagalog.

Placards include a number to call, text, or scan a QR code to obtain immediate help, with calls/texts routed directly to SFO’s onsite Communication Dispatch Center. A live SFO team member is available to respond 24 hours a day/7 days a week. Through the work of SFO in partnership with Agent511, SFO dispatchers use an application that can translate any incoming foreign language text message to English, and allows victims to receive a response in their preferred language, providing an essential communication bridge between victim and dispatcher. Through the use of QR codes on the placards, a victim’s location can also be quickly pinpointed.

This placard campaign expands on SFO’s partnership with the Bay Area Anti-Trafficking Coalition (BAATC) to provide ongoing training for customer-facing personnel. BAATC’s Airport Initiative Program is a recognized industry-leading trafficking training solution developed especially for airports, which also ensures that a streamlined reporting protocol and emergency response is in place in order to help a potential victim.

Cecilia Mo, BAATC Research Partner at UC Berkeley, confirms, “The steps that SFO has taken to train their staff has translated to staff members that are more concerned about human trafficking, more informed about what human trafficking actually is, and better able to recognize human trafficking victims that walk through the airport.”

January 11, 2021 is National Human Trafficking Awareness Day.

About San Francisco International Airport

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